Top ten ad agencies (according to the text for RCS 362)
1. J Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erikson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy and Mather Worldwide
8. Foote, Cone and Belding World
9. Y and R Advertising
10. Publicis Worldwide
Personal Opinions:
http://www.youtube.com/watch?v=sQ2vu8tIr9s
Leo Burnett has produced commercials for Allstate, the above link being one of them. I think they have a great campaign going with this company. These Allstate commercials generally involve high action, which grabs the target markets attention, makes them consider themselves in the same position, and leads into a line or two about how it's a smart choice to have Allstate.
http://www.youtube.com/watch?v=dAEpU--Kin0
Leo Burnett also did this amazing ad for McDonalds billboard. They actually grew the lettuce on the billboard and it reads "Fresh Salads". Not only is it a terrific campaign for McDonalds to serve healthier options, but the marketing ploy was very innovative and would have been very eye catching to their target market. Such a profound advertisement may have changed some consumers opinions about McDonalds or at least it may have been convincing to healthy eating consumers to give McDonalds another try.
http://www.youtube.com/watch?v=GGHQTYc0UAg
J Walter Thompson did these two ads for Ford. I understand their train of thought in using the Carolina themed music for the ads running in the Carolina's but even that seemed a bit hokey. I was not a fan of either ad, I thought they were both rather dull, both a little corny, and overall not especially appealing. Ford is a plunging company in the U.S. and obviously needs some major changes to occur in order to get sales back up. These mass changes that are needed do not exclude Ford's marketing techniques and advertising in my opinion.
Thursday, August 28, 2008
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