SOCIALS TRENDS:
-ever growing "plus size" population
-enormous Hispanic population
-desire for more recycled garments & packaging;"go green"
-growing elderly population
-technology in clothing for igeneration (Nike attempts)
-more low cost, mediocre quality due to recession
-multi-purpose items for cost efficiency (ex-reversibles)
-vintage styles coming back to forefront
-"design your own" apparel - Nike shoes online