Message Appeals:
What works for me?
1- Allstate Commercials: these commercials generally appeals to fear and to consumers that are looking for preventative tactics. These advertisements always get my attention and register in my mind " I need Allstate insurance to be in good hands just in case". The funny thing is that I do not purchase health insurance. I am still under my parents for this expense, but I am sure once I am finished with college and paying for my own insurance these ads will resonate with me and give Allstate the upper hand in my decision.
2-Mac (apple) commercials: The advertisements with the mac vs. the PC would probably fall under humor appeal, but they are always informational as well. These work extremely well for me, and I understand that I am included in their target market, so I would say their campaign is successful. I have already made plans to purchase a mac book over the summer.
What does not work for me?
1-Fragrance Commercials: generally speaking I am extremely put off by fragrance commercials. This being said, it's because they are almost always sex appeal commercials that are to me very cheesy or almost pornographic, neither of which appeals to me in an advertisement. Such examples are the Axe commercials and the Britney Spears "curious" tv ad.
2-Impoverished Children Commercials: Commercials run by groups such as Children International with videos and pictures of poor and hungry children do not appeal to me in the least. Doing charitable work and giving of my time and money are important to me, but ad's that guilt people into giving money are a turn off to me. Especially with companies like this that don't tell you what percentage of the money you give is actually making it to the children and what percentage is kept for the business.