Flat Earth Positioning and Target Market:
Flat Earth's positioning is as the "healthy chip" brand. They stick in the consumers mind as the meeting point of nutritious and delicious and also as the brand that gives you 1/2 a serving of fruit or vegetables for every ounce of chips.
I agree with this positioning for Flat Earth. I think they filled a niche for the female consumer that is health conscious but does not want to shop at the Whole Foods Market or eat soy based products.
As far as the commercial goes, I think it would be appealing to the target market. There is a thin, healthy looking women in the advertisement which is the ideal body for the consumer Flat Earth is trying to reach. There is also an adorable piglet, which would also appeal to women and then at the end they explain briefly the product because they are still in the stage of getting people to try the product.
If Flat Earth were to market to a younger group I would suggest for their advertisements using more upbeat music and possibly comparing the eating habits of regular college kids and their stereotypical weight gain to Flat Earth and the healthy benefits. I would also suggest they place the product in on-campus markets and give away individual chip bags at student promotions (especially to organizations or events that mainly are comprised of women).