Out of Home (OOH) Marketing:
So far to date, my favorite marketing strategy I have ever seen is at a shop downtown that I actually am employed at called Just Be. In the same way that blockbuster used to use OOH advertising by shining the huge lights across the sky and drawing people to the source out of curiosity, Just Be has an industrial sized bubble machine on the outside of the building for the same reason. On average, there are at least 5 people a day that wander into the store and say "I've always wondered what this store was because I always see the bubbles", so it must be working. On the same note, whenever I say I work downtown at Just Be I get a perplexed look from most people, but when I say I work at the store downtown that makes the bubbles generally people know where I am talking about. I think that this an ingenious way of advertising without being pushy and without having to boast about the store, which gives the aura that the merchandise defines itself as worthy of purchase- we don't need to put up signs to tell you it's great.